The platform is rolling out a updated setting that permits them to lessen the amount of AI-created media appearing in their streams. This initiative comes as the service announced that it now features over 1 bn AI videos.
Trial and Implementation
This change is undergoing trials over the next few weeks before a widespread launch. This shift coincides with a rise in content created by AI, driven by new content generation software.
The Broader AI Trend
It has been noted that approximately a tenth of the quickest rising content creators on another major platform primarily display AI-generated videos. A significant portion of this material is classified as “AI slop”, a phrase for poor-quality, mass-produced content that is often absurd or dreamlike.
Based on user feedback that many people appreciate content created using AI tools, including computer-generated images to informative clips, and we aim to provide users the power to increase or decrease of that, depending on their own preferences,” commented a company executive.
AI on the Platform
TikTok shared that there are now 1.3bn videos on its service identified as artificially created. In total, in excess of 100 m videos are submitted to the app every day, making clips made by AI a limited part of its total content library.
How to Adjust Settings
Viewers will be able to limit or boost the level of AI content they watch by using the “manage topic” feature in the application and selecting AI-made media. Additional categories that are already be modified under the setting cover politics, style, cosmetics, and choreography.
AI Disclosure Rules
The platform’s policies require creators to tag “realistic” artificially created content, and it forbids dangerous AI impersonations of celebrities or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be taken down under its community policies.
In addition, the app will henceforth attach an “AI-made” label to content produced via its built-in AI features, or detected by an cross-platform project for spotting content made by AI. This step is intended to deter users from attempting to circumvent the labeling process.
Responsible AI Funding
The company is also establishing a $2 million awareness program for experts and organizations to produce learning resources about using AI responsibly. This initiative will benefit charitable organizations specializing in training computer science.
Moderation Strategy
The video-sharing app has supported its content review process, during discussion over intentions to lay off hundreds of safety staff in the UK. It is planning to eliminate a significant number of roles in its user protection division in its British office, with labor groups and online safety experts raising concerns that staff are being displaced by machine-led review.
A senior executive clarified that staff-based oversight would still have a role, but AI can safeguard staff by removing the most harmful content prior to it gets reviewed by people. TikTok reported a 76% decrease in shocking and graphic content reviewed by safety staff over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to balance people and machines to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as swiftly, which is the area in which a lot of the machine support is really helping us work at speed.”
